DRIVING ENGAGEMENT & CONVERSATIONS AROUND SERENA WILLIAMS’ NEW EMPOWERMENT CLOTHING LINE
What’s Your S?
Interactive Art Installation
Creating an interactive installation inspired by Serena’s #BeSeenBeHeard campaign for shopgoers to learn about and resonate with.
Overview
Serena Williams' clothing brand's #BeSeenBeHeard campaign asks people to share what the letter "S" means to them. The campaign also shares stories of sisterhood, survival, and strength. Williams believes that elevating others is one of the best ways to build a brand.
Brief
I worked with Serena Williams’ customer experience team to curate an interactive aspect for her “What’s Your S?” campaign. Amidst her launch of the clothing line, people could sign their “S Power Word” on a board housed in her Art Basel Miami Pop Up Shop.
Tools
Canvas and markers!
Shop curator, PR manager
Location
Miami Beach, Faena Bazaar
Team/Partners
Impact
While we didn’t have specific metrics, you can see how hundreds of shopgoers resonated with the installation, all signing their power words, including three-time Grammy Award winner artist Bad Bunny.
