Buldak
Ramix
RedesignING THE CLASSIC ramen experience for college students
Overview
We interviewed 100 college students about what they like the most about ramen. What we found: The three key factors that continually came up are affordability, convenience, and flavor. Utilizing current branding for Buldak Ramen, a popular Korean ramen line, we curated an innovated ramen snack line called Ramix, specially designed to be the perfect affordable, on-the-go, flavorful snack. Ramix is a dry mixed snack, with all of the deconstructed components that would be in a traditional ramen bowl. Included in the line are three dipping sauces (seen above) inspired by traditional asian seasonings and ramen broth flavors.
Brief
As a part of my final project for my Intro to Design Thinking Class, we were prompted to “Redesign a ramen experience for college students.” With no constraints, this is what we came up with.
Tools
Photoshop, Miro, Premiere Pro, and many physical resources to create the MVP.
Timeline
November - December 2023
Location
Austin
Team/Partners
Three classmates of varying majors (Management Information Systems, Radio Television Film, Design (me), and Marketing.
Impact
Our class of 25 loved indulging in our crunchy ramen snacks.
HOW I ADDED VALUe
Consumer research
Packaging design
Product development
Messaging hierarchy
Brand identity
Research and development
RAMIX SNACK AD
Created in collaboration with Ananya Kannan, Varsha Namboodiri, Jarob Abbott
