ABOUT ME
I am a sophomore design major at the University of Texas at Austin. I am passionate about maximizing design strategies to make brands successful. As Simon Sinek coined, I like to “Start With Why”.
I was born in Miami, FL. In high school, I was accepted into a three year entrepreneurship fellowship program, which taught me about customer personas, market/design research, and leadership. I also strengthened my natural essence in problem solving.
After graduating high school, I incorporated my own LLC, founding KOOPS —a creative branding studio where I’ve worked with global brands like Popeyes and Esteé Lauder. Soon after, I began pursing a Design degree, completing several freelance projects operating on a project-by-project basis with a few monthly retainer clients. Then, I joined as a designer at Dorsia, a $35M-backed culture and technology startup to build out their brand identity and digital content. I got to work with amazing people and have grown as a leader since.
As I am navigating my pathway as a Designer, I am open to new experiences, so please get in touch! :)
isabella@iamkoops.com
A Brief history
Transforming Brand Identity for Dorsia: Built out the visual and strategic identity for this exclusive restaurant booking platform, and creative directed campaigns for major partnerships including the US Open and Dobel Tequila.
Curating Experiences for Serena Williams' "What's Your S?" Campaign. Designed an interactive installation that blended storytelling and brand alignment for one of the world’s most iconic athletes.
Pitching a new digital strategy to Popeyes Marketing Team. Pitched an "Unhinged Marketing" campaign to make the brand more relatable to younger, underserved consumers, improving retention and driving revenue growth.
Revitalizing South Beach Wine and Food Festival’s Burger Bash. Redesigned event materials and digital assets, increasing visibility for this high-profile culinary event.
Rebranding Michelin Guide Leku Fish and Garden Restaurant. Developed a cohesive design concept, aligning brand visuals with the restaurant’s fine-dining ethos and one of a kind Basque dining experience.
Redefining Editorial Design for Surface Magazine. Designed layouts and visual narratives that enhanced storytelling and engaged readers for this prominent design and culture publication.
RECOGNITIONS
GJ Hecht Scholarship For Women to Make A Difference on The Planet (2023)
Silver Knight Award Fine Arts Honorable Mention (2023)
Pine Crest School Award for Achievement in Fine Arts (2022)
Art National Honor Societies (2020-2023)
CURRENT EDUCATION
Bachelor of Fine Arts, Design
Current sophomore, graduating May 2027
University of Texas at Austin
OUTSIDE OF WORK YOU CAN FIND ME
VALUE PROPOSITION
DIGITAL CONTENT
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Interaction Design
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PARTNERSHIPS
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GRAPHIC DESIGN
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BRAND IDENTITY
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END-TO-END DESIGNER
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DIGITAL CONTENT • Interaction Design • PARTNERSHIPS • GRAPHIC DESIGN • BRAND IDENTITY • END-TO-END DESIGNER •
TESTIMONIES
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I had the pleasure of working with Isabella during her internship with Very Big Things, and I feel extremely optimistic about what her future holds. During her time with VBT, we were in the very beginning stages of building out our marketing infrastructure, content creation and distribution processes, and building out the research to better understand how we were going to enter the market and tell our story the right way. Isabella went through the trenches with me in those very beginning stages and was able to quickly grasp the understanding and approaches set forth by our team, and she made an immediate impact in helping me with the research that had to be done to help me lay the groundwork the right way. Her entrepreneurial spirit and creativity pushed her to take initiative in certain areas to the point where she even showcased some ideas I hadn't even thought of. Some of the key research and documentation Isabella prepared is now the base of our comms, PR, and social media strategies.
- Danny Berrido, Marketing and Brand Director at Very Big Things
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Isabella was one of my direct reports as a summer designer at Dorsia. Creative, detail-oriented, and exceptionally thoughtful, her contributions to projects from our brand's illustration library to our marketing campaign strategies were invaluable. She's a rare mix of an artistic craftsperson and strategic thinker — both of which will be obvious from day 1 if you have the opportunity to work with her!
- Jenny Zhang, Senior Designer at Dorsia
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I have had the pleasure of working with Isabella and watching her continue to blossom as a young leader and entrepreneur since 2018… The seriousness with which she takes learning and leading is refreshing to see at her age, and her positive outlook makes her a joy to work with. Isabella is the type of young woman from whom exemplary work can be expected, and she always rises to meet high expectations. I had the opportunity to connect with Isabella recently in her entrepreneurial and philanthropic capacities. She volunteered to create artwork to be used school-wide as part of our Teacher Appreciation Week celebrations. It brought joy to so many of her former teachers to know that the beautiful art we now wear on shirts and display around our campus came from “Koops.”
- Anthony Tyrkala, Principal of Aventura City of Excellence School