Good brands create value.
Great brands make clear
why that value matters.

Good brands create value.
Great brands make clear
why that value matters.

We work with founders and leaders to define that why, then build a world around it — distilling vision, values, and ideas into a distinct identity designed to scale across every expression of a brand.

About KOOPS CREATIVE

Our work spans 360° creative verticals — from brand identity, graphic design, and UI/UX to campaigns, products, physical experiences, and creative direction. The scope can be one touchpoint or an entire brand world. Whatever the scale, every decision should have a reason.

Work spans Popeyes, Make-A-Wish, Serena Williams, Food Network’s South Beach Wine & Food Festival, Estée Lauder Companies, Dorsia, and more.

KOOPS was founded by artist and designer Isabella Koopman, whose work has been featured in renowned exhibitions and institutions including the Rubell Collection, Surface, Glossier’s Women Made, and during Art Basel Miami Beach.

Founded by a 21-year-old designer at UT Austin, Koops Creative partners with brands, institutions, and creators to shape identities, digital experiences, and storytelling systems.

From emerging startups to established companies ready to evolve, Koops Creative guides clients through every stage of the design process. We work across industries and mediums—from physical products to digital platforms—bringing strategic thinking and visual craft to every stage of the process. Our perspective is shaped by design, sharpened by research, and driven by the belief that thoughtful work makes lasting impact.

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Completed Projects

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Completed Projects

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Completed Projects

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Years of Experience

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Years of Experience

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Years of Experience

PORTFOLIO

cASE STUDIES

Dorsia Venue Mapping System

Interaction design

UI/UX

Branding

Illustration

CxO Coaching Brand Design

Brand Strategy

Visual Identity

Art Direction

Web Design & Development

Messaging & Copywriting

Branding

Package Design

Graphic Design

Branding

Strategy

Services

WHAT WE DO

BRAND IDENTITY

Logo Design

Brand Guidelines

Label Design

Packaging Design

Visual Identity

Brand Strategy

BRAND IDENTITY

Logo Design

Brand Guidelines

Label Design

Packaging Design

Visual Identity

Brand Strategy

DIGITAL CONTENT

Illustrations

Video Editing

Business Cards

Flyers

Banner Design

Social Media

DIGITAL CONTENT

Illustrations

Video Editing

Business Cards

Flyers

Banner Design

Social Media

UI & WEB DEVELOPMENT

Framer and Squarespace Development

Design Systems

Wireframes

Wireflows

Website Maintenance

UI & WEB DEVELOPMENT

Framer and Squarespace Development

Design Systems

Wireframes

Wireflows

Website Maintenance

Testimonials

WHAT OUR CLIENTS SAY

" She is very bright, smart, creative. "

Paloma Azulay

McDonald's VP Global Brand Marketing

" She is very bright, smart, creative. "

Paloma Azulay

McDonald's VP Global Brand Marketing

" Isabella was instrumental in helping me create a brand identity, social media accounts, videos, and other digital assets. I was so impressed with her ability to take her artistic ability, best represented by her paintings, and translate her skills into creating expertly-designed digital assets. She has impressive knowledge in Adobe Photoshop, Canva, & social media software. Isabella is creative, a hard worker and a talented young woman, and it was indeed a delight to work with her. As a designer & brand strategist, I highly recommend Izzy! "

Jonathan Shriftman

Partner at Expanding Capital

" Isabella was instrumental in helping me create a brand identity, social media accounts, videos, and other digital assets. I was so impressed with her ability to take her artistic ability, best represented by her paintings, and translate her skills into creating expertly-designed digital assets. She has impressive knowledge in Adobe Photoshop, Canva, & social media software. Isabella is creative, a hard worker and a talented young woman, and it was indeed a delight to work with her. As a designer & brand strategist, I highly recommend Izzy! "

Jonathan Shriftman

Partner at Expanding Capital

" Isabella was one of my direct reports as a summer designer at Dorsia. Creative, detail-oriented, and exceptionally thoughtful, her contributions to projects from our brand's illustration library to our marketing campaign strategies were invaluable. She's a rare mix of an artistic craftsperson and strategic thinker — both of which will be obvious from day 1 if you have the opportunity to work with her! Isabella was one of my direct reports as a summer designer at Dorsia. Creative, detail-oriented, and exceptionally thoughtful, her contributions to projects from our brand's illustration library to our marketing campaign strategies were invaluable. She's a rare mix of an artistic craftsperson and strategic thinker — both of which will be obvious from day 1 if you have the opportunity to work with her! "

Jenny Liu Zhang

Founding Designer | ex Dorsia

" Isabella was one of my direct reports as a summer designer at Dorsia. Creative, detail-oriented, and exceptionally thoughtful, her contributions to projects from our brand's illustration library to our marketing campaign strategies were invaluable. She's a rare mix of an artistic craftsperson and strategic thinker — both of which will be obvious from day 1 if you have the opportunity to work with her! Isabella was one of my direct reports as a summer designer at Dorsia. Creative, detail-oriented, and exceptionally thoughtful, her contributions to projects from our brand's illustration library to our marketing campaign strategies were invaluable. She's a rare mix of an artistic craftsperson and strategic thinker — both of which will be obvious from day 1 if you have the opportunity to work with her! "

Jenny Liu Zhang

Founding Designer | ex Dorsia

Clients

Clients

BRANDS WE’VE SERVED

BRANDS WE’VE SERVED

BRANDS WE’VE SERVED

BRANDS WE’VE SERVED

Popeyes logo
Estee Lauder logo
Surface logo
Serena Williams logo
Make-A-Wish logo
Schweid and Sons logo
Maestro Dobel logo
Leku logo
Popeyes logo
Estee Lauder logo
Surface logo
Serena Williams logo
Make-A-Wish logo
Schweid and Sons logo
Maestro Dobel logo
Leku logo