South BEACH WINE & FOOD Festival:

CREATING A COMPELLING VISUAL EXPERIENCE FOR AN INTERNATIONAL FOOD COMPETITION:

BURGER BASH

Designed logo and binders used by world renowned judges.

Overview

Food Network South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) is a national, star-studded, four-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities. The Festival takes place February 22 – 25, 2024.

Within the festival, takes place the Burger Bash. The Burger Bash is a world renowned cooking competition showcasing rising and acclaimed culinary talent, highlighted by Rachael Ray as host. Attendees will have the opportunity to taste over 30 unique burgers and sides from top chefs and restaurants, and vote for their favorite in the Heinz® People’s Choice Award. Judges Yung Gravy, Kate Upton, Rev Run, Glenn Howerton, Charlie Day, Trina Robinson, Enrique Santos, will award the Schweid & Sons® The Very Best Burger Award. Drinks from the Southern Glazer’s Wine & Spirits portfolio will be available. This event encourages guests to enjoy at their own pace.

Brief

Redesign the “Burger Bash” competition branding, and create binders for the judges to use so when press and media photograph the event, there is clear, consistent branding for the event showcasing sponsors too, who benefit immensely from the exposure of the event.

Tools

Photoshop, Illustrator